Google Analytics

A valuable and free tool for tracking your site. Easy to implement with a snippet of JavaScript code at the bottom of your pages. Stats are easy to understand and helpful. “The new Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners.” See also the Google Analytics Help Center for how to get started, account administration, tracking help, reports help, help with common tasks, linking Analytics to AdWords, and much more.